Premature ejaculation is when a man consistently ejaculates involuntarily.  Ejaculation should be the result of a conscious decision. There is no ‘normal’ time sexual intercourse should take but the normal expectation should be that on most occasions, a man ejaculates when he chooses to do so.  This should, of course, be at a time when his partner is ready for him to ejaculate. In order to teach men ejaculatory control, traditional sexual therapy routinely emphasises the practice of external techniques such as the “Squeeze Technique”, made famous by Masters and Johnson in the 1960’s. While this and other rather outdated … Continue reading No More Premature Ejaculation